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G Plan

Pioneers of British Modern Living

G Plan is synonymous with the rise of modern British interiors. Established in the early 1950s, G Plan transformed postwar homes with accessible, well-crafted furniture that blended contemporary style with everyday practicality. Their story is one of innovation, adaptability, and enduring influence—defining a new era of comfort and design for generations.

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Origins and Early Growth

G Plan was launched in 1953 by E. Gomme Ltd., a family-run furniture maker based in High Wycombe, England.

In a landscape dominated by traditional suites, G Plan introduced modular designs inspired by Scandinavian modernism. Their early collections offered flexibility and affordability, allowing customers to build their interiors piece by piece—a revolutionary concept at the time.

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Innovation, Design, and Expansion

Throughout the 1950s and 1960s, G Plan became a household name

Thanks to bold advertising, accessible pricing, and a commitment to quality. The brand collaborated with leading designers, most notably Ib Kofod-Larsen, whose Danish-influenced pieces brought a new elegance to British homes. G Plan’s use of rich teak, afromosia, and rosewood veneers, combined with sleek lines and subtle detailing, set a new benchmark for mid-century style.

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Evolution and Design Innovation

Rooted in the optimism of the postwar era, G Plan quickly became known for responding to the evolving tastes of British households.

Throughout the 1970s, G Plan introduced celebrated ranges like “Fresco” and “Quadrille,” recognised for their sculptural handles and confident, modern forms. Creative marketing initiatives, such as the influential “G Plan Room” exhibitions, helped the brand define the look of contemporary interiors and cemented their reputation as pioneers in British furniture design.

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Legacy and Modern Recognition

G Plan pieces are now highly collectible, prized for their craftsmanship, versatility, and timeless appeal.

By the late 20th century, G Plan faced increased competition and evolving consumer preferences. However, their legacy remains strong: vintage G Plan pieces are now highly collectible, prized for their craftsmanship, versatility, and timeless appeal. The brand continues today, with new collections inspired by their mid-century heritage, and their classic designs remain a cornerstone of British interiors.

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Testimonials

Melissa H.

Verified Buyer

“Hands down one of the best shirts I’ve ever owned. Fits great, feels amazing, seems to stay cool and is somewhat water resistant.”

Alexandra M.

Verified Buyer

"This decor furniture piece is a perfect blend of modern and classic design. The quality is top-notch."

Danielle S.

Verified Buyer

"Absolutely love this furniture! It's both stylish and functional, with a sturdy build that ensures durability."

UK-Wide Delivery

We deliver UK-wide with our in-house courier, ensuring your piece arrives safely and securely.

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Online Support, we are available to talk to. Get in touch to find out more.

Flexible Payment Options

We offer flexible payment options—choose to pay by bank card, bank transfer, or PayPal.

Own a piece of history

During the World Wars, Elliotts adapted by producing ammunition cases and aircraft components, employing a largely female workforce. Their expertise extended to iconic aircraft like the Spitfire and Horsa Glider, playing a vital role in the war effort.