A quick bit about me

I’m Will. Alongside building Evengrain, I’ve spent the last two decades working in digital and branding helping businesses turn good ideas into clear confident brands with websites that feel considered and convert.I’ve designed for clients across more than a dozen countries, worked with major agencies, and partnered with global fashion and footwear brands. The thread running through it all is simple: build a story people can feel, then design the digital experience that makes it easy to trust and buy.Evengrain is where that experience meets what I love most design objects with history and the slower more intentional world of vintage.

Why I’m offering this to other vintage traders

Vintage is personal. It’s taste, provenance, and trust. The best dealers don’t just sell pieces, they curate worlds.So I’m now taking on a small number of branding and website projects for other vintage traders who want to refine their presence and grow with confidence, without losing what makes them them.

What I can help with

Branding

• Positioning and brand foundations what you’re known for and who you’re for
• Tone of voice and messaging so your captions and listings sound like you
• Visual direction logo tidy up colour type layout and Instagram look and feel

Websites

• A new website or a refresh (Shopify or similar)
• Homepage structure and navigation built for how people actually shop vintage
• Product page templates that make pieces feel considered and investment worthy
• Trust basics delivery messaging enquiry flow and email capture

Background (brief)

I started in the early 2000s with flyers and small website projects, then built a boutique web design studio in Cambridge.In 2012 I moved to London and co founded a design agency (Mylo Design now This Place) working with clients including Mandarin Oriental Mc Saatchi Leftbank Pictures Delhaize and Supremebeing.In 2015 I became a founding member of SaiKutsu a sustainable footwear initiative created by Saitex. Over five years I helped deliver consultancy for brands including Converse Everlane True Religion New Balance Tretorn Volcom and EcoAlf alongside creative direction across strategy digital film and brand work.Today I work freelance and build small teams when a project needs it. Evengrain is the newest chapter and the most personal.